Exhibition Stand Design Gallery

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Why A Custom Exhibition Stand Design Is So Important To Your Trade Show Success?

Exhibiting products and services in a trade show has a lot of benefits. It helps you generate highly targeted business leads. It also allows a company to take a peek at your competitors’ marketing strategies so it allows to learn from their best practices. It gives a business the opportunity to exhibit close to industry leaders and to study how do they market their products and deal with customers.

Exhibiting your products in a trade show also helps developing and strengthen a brand. It gives the opportunity to make a lasting impression to potential customers. It is also a cost-effective advertising and networking opportunity.

But, how to make the best out of an exhibition? Why is it important to invest in a custom exhibition stand design? Well, trade shows are generally crowded and filled with companies who are in the same industry. So, in the hypercompetitive world of trade shows, you have to learn to break through all the noise, catching potential customer’s attention, and make a good impression. One way to do this is to invest in custom exhibition stands.

Using a custom exhibition stand is the key to establish a brand and increase the visibility in a trade show. It helps you to stand out from the rest of the exhibitors. Here are the reasons why:

  1. According to a study conducted by Xerox, colored visuals increase people’s interest by 80 percent. Rentable exhibition stands are usually white so if you want to add more color to attract more prospects, it would be a good idea to go for a custom exhibition stand.
  2. Designing a custom exhibition stand allows to visually showcase your brand and what your company is about. For example, a company in the agriculture industry, you may want to use organic materials to showcase your brand. A company showcasing surf boards, may want to fill the exhibition stand with waves, shells, and all other things that represent your brand.
  3. Choosing a custom exhibition stand design allows to maximize the space and create a stand that’s visually appealing to your audience. If you’re selling tablets, for example, is possible to make an exhibition stand more appealing to the tech savvy market by incorporating futuristic components into the design.
  4. Using a custom exhibition stand also allows you to incorporate photos that will help build your brand. For example, if you’re a social entrepreneur selling bags handcrafted by indigenous Asians then, you can post photos that convey the stories of your bag-maker. Remember that people do not only buy a product because of its quality but also because of how that product makes them feel. You can use custom exhibition stands to visually connect with your target audience and get them to visit your exhibition booth.
  5. It gives you freedom to use the magic of lighting. Advertising insiders would tell you that lighting is everything. Using a custom exhibition stand allows you to maximize your brand’s visibility by using exquisite lighting. It allows you to strategically place lights to attract attention.

In the sea of product exhibitors, it is important to stand out. Professional-looking custom exhibition stands help you showcase your brand and increase brand recognition. It helps draw people in. It helps you generate more leads. It also helps you get the best out of the trade show.